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Product Design & Packaging :: Your packaging has to do some pretty heavy lifting. It must grab the audience in a cluttered environment with thousands of products competing for attention. Shelf talkers, point of sale displays and sampling mechanisms, fight for attention when the consumer is in taskmaster rather than browsing mode. Product Design & Packaging :: Your packaging has to do some pretty heavy lifting. It must grab the audience in a cluttered environment with thousands of products competing for attention. Shelf talkers, point of sale displays and sampling mechanisms, fight for attention when the consumer is in taskmaster rather than browsing mode.

• A pack on a shelf has approximately 3 seconds to grab the audience’s attention.
• The store shelf is the first, last, and potentially only time to facilitate a purchase decision.
• Packaging generates impulse purchases.
• A typical package generates 570 million impressions each year.

Below are a few examples of packaging that I believe are representative of the brand experience. More samples are available upon request.

All content and design (c) 1999-2010 Ben Drolet, except where otherwise stated.

Packaging Label :: This label needed to represent all of the product lines that STILLEN manufacturers and still hint at the their racing heritage without looking too busy. These labels are used on all STILLEN packaging. Packaging Design :: A large flip-top box with cutouts on the inside cover that displayed the products. HTP needed an large amount of information on the packaging. This box was printed in two versions, each with unique features. Product & Label Design :: A series of water bottles shaped like cars. The bottle needed to be designed, followed by the multi-level peel off labels. This product is at dealerships as a promotional handout. A slot on the back label holds business cards.
Packaging Label :: This label needed to represent all of the product lines that STILLEN manufacturers and still hint at the their racing heritage without looking too busy. These labels are used on all STILLEN packaging. Packaging Design :: A large flip-top box with cutouts on the inside cover that displayed the products. HTP needed an large amount of information on the packaging. This box was printed in two versions, each with unique features. Product & Label Design :: A series of water bottles shaped like cars. The bottle needed to be designed, followed by the multi-level peel off labels. This product is at dealerships as a promotional handout. A slot on the back label holds business cards.

Packaging Design :: Two versions of these boxes were created to hold varying sizes of brake kits. Designed in Adobe Photoshop and Illustrator CS4. Product Label Design:: The main product label for Gryphon Gifts. Designed in Adobe Illustrator CS. Packaging Design :: A large flip-top box with cutouts on the inside cover that displayed the products. HTP needed an large amount of information on the packaging. This box was printed in two versions, each with unique features.
Packaging Design :: Two versions of these boxes were created to hold varying sizes of brake kits. Designed in Adobe Photoshop and Illustrator CS4. Product Label Design:: The main product label for Gryphon Gifts. Designed in Adobe Illustrator CS. Packaging Design :: A large flip-top box with cutouts on the inside cover that displayed the products. HTP needed an large amount of information on the packaging. This box was printed in two versions, each with unique features.

Packaging Design :: Two versions of these boxes were created to hold varying sizes of brake pads. The packaging has been through multiple print runs as the brands logo has changed over the years.. Plastic Gift Cards :: Two of the 4 mil plastic 4 color STILLEN Bucks gift cards created for holiday promotional gifts. The cards are uniquely numbered for tracking purposes. Packaging Design :: Two versions of these boxes were created to hold varying sizes of brake pads. The packaging has been through multiple print runs as the brands logo has changed over the years..
Packaging Design :: Two versions of these boxes were created to hold varying sizes of brake pads. The packaging has been through multiple print runs as the brands logo has changed over the years. Plastic Gift Cards :: Two of the 4 mil plastic 4 color STILLEN Bucks gift cards created for holiday promotional gifts. The cards are uniquely numbered for tracking purposes. Packaging Design :: Two versions of these boxes were created to hold varying sizes of brake pads. The packaging has been through multiple print runs as the brands logo has changed over the years.

Tri Fold Display :: One of three AP Racing Big Brake Kit flyer display stands for use on vendors counters. The oversized 16" rotor printed in actual size grabs attention without taking up too much counter space. Tri Fold Display :: One of three AP Racing Big Brake Kit flyer display stands for use on vendors counters. This version has a smaller footprint without losing impact or brand presence. Product & Label Design :: A series of water bottles shaped like cubes or flasks. The bottle needed to be designed, followed by the design of the multi-level peel off labels. This artwork is used throughout AB's marketing materials.
Tri Fold Display :: One of three AP Racing Big Brake Kit flyer display stands for use on vendors counters. The oversized 16" rotor printed in actual size grabs attention without taking up too much counter space. Tri Fold Display :: One of three AP Racing Big Brake Kit flyer display stands for use on vendors counters. This version has a smaller footprint without losing impact or brand presence. Product & Label Design :: A series of water bottles shaped like cubes or flasks. The bottle needed to be designed, followed by the design of the multi-level peel off labels. This artwork is used throughout AB's marketing materials.

Cosmetic Counter Display :: French Cafe themed cardboard display with awning. Displays were used at thousands of retail locations across the USA. CD Jacket Artwork :: Artwork for a personalized children's music CD. Printed using a Hexachrome 6 color process with spot treatments on both sides. Clothing Design :: A series of shirt and hat designs used to update the look of the STILLEN brand of clothing.
Cosmetic Counter Display :: French Cafe themed cardboard display with awning. Displays were used at thousands of retail locations across the USA. CD Jacket Artwork :: Artwork for a personalized children's music CD. Printed using a Hexachrome 6 color process with spot treatments on both sides. Clothing Design :: A series of shirt and hat designs used to update the look of the STILLEN brand of clothing.

Tri Fold Display :: One of three AP Racing Big Brake Kit flyer display stands for use on vendors counters. The oversized 16" rotor printed in actual size grabs attention without taking up too much counter space. Clamshell & Packaging Design :: A series of clamshells designed for HTP covering 8 product lines. Packaging Label :: Labels used on all STILLEN Brake Pros Sport Rotors and AP Racing Big Brake Kits. Labels needed to be updated with current branding & styling.
Tri Fold Display :: One of three AP Racing Big Brake Kit flyer display stands for use on vendors counters. The oversized 16" rotor printed in actual size grabs attention without taking up too much counter space. Clamshell & Packaging Design :: A series of clamshells designed for HTP covering 8 product lines. Packaging Label :: Labels used on all STILLEN Brake Pros Sport Rotors and AP Racing Big Brake Kits. Labels needed to be updated with current branding & styling.

Point of Purchase Display Design :: The final concept renderings of the POP display before it went into production. These displays can still be found in the aisles at PetSmart. Point of Purchase Display Design :: The final concept renderings of the POP display before it went into production. These displays can still be found in the aisles at PetSmart. Product Label Design:: Just for fun, a bottle label for a friend's micro brew. I really like the design. Designed in Adobe Illustrator CS.
Point of Purchase Display Design :: The final concept renderings of the POP display before it went into production. These displays can still be found in the aisles at PetSmart. Point of Purchase Display Design :: The final concept renderings of the POP display before it went into production. These displays can still be found in the aisles at PetSmart. Product Label Design:: Just for fun, a bottle label for a friend's micro brew. I really like the design, the beer wasn't as good. Designed in Adobe Illustrator CS.
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All content and design (c) 1999-2010 Ben Drolet, except where otherwise stated.